With your own website, you have full control over your brand's design, messaging, and customer experience. You can make updates, change layouts, and create a look that truly reflects your business and vision.

While platforms like Shopify do have fees, they may be significantly lower than the transaction fees charged by marketplaces like Etsy or eBay. This means you can keep more of your hard-earned profits while still benefiting from an easy-to-use platform for selling your products.

Running your own website means you can easily create your own advertising campaigns, track results, and reach your audience with targeted ads through Google, social media, and email marketing.

Owning your website makes collecting email addresses, run loyalty programs, and build a direct connection with your customers much simpler. This makes it easier to turn one-time buyers into repeat customers and create long-lasting relationships.

Optimizing your website for search engines (SEO) can help you rank higher on Google and other search engines. This makes it easier for potential customers to find you online, giving you an edge over competitors who rely solely on marketplaces.

A custom website gives your business a professional edge, helping to build trust with customers. It shows you're an established brand and not just another seller on a crowded marketplace.

Your website grows with you. As your business expands, you can easily add new features, products, or integrations to suit your needs, unlike marketplaces that may limit your growth.